Furla is opening a 15sq m personalised corner at the new 14,000 sq ft Duty Free City land border store in San Ysidro, which opened on 28 July.

As reported, Duty Free City opened its debut location on the US-Mexican border at San Ysidro at 601 East San Ysidro Boulevard, earlier this week.

 

The company said its new store – the first of several planned on the US-Mexico and US Canadian borders – offers ‘a luxurious shopping experience’ as promised.

 

Furla Global Travel Retail Director Gerry Munday, says: “Furla is delighted to be working with Duty Free City as the sole leather goods brand present in its stunning border store in San Ysidro.

 

“We are present alongside some of the world’s most prestigious brands and have found the team at DFC a pleasure to work with. San Ysidro is one of the busiest border crossings in the world with a high spend per head, so we are confident that business here will be excellent for Furla as we continue to expand within the Americas. We look forward to working with DFC on further projects for the future.”

 

Furla ‘personalised corner’ in the Duty Free City-run store.

 

FURLA ‘FITS THE BILL’ FOR AFFLUENT CLIENTELE

Director of Marketing Alejandra Rudner (who TRBusiness interviewed in Orlando last year) says: “We are very pleased to be working with Furla. We wanted to work with a premium brand that would align itself with our affluent clientele and Furla very much fits the bill.

 

“San Ysidro is designed as a lifestyle destination – far more than just a border store – and Furla will sit very nicely alongside the many other signature brands in place, such as Versace and Swarovski.”

 

The store opened with the Spring Summer 2014 Collection focusing on key lines from the Premium and Icon collections with colourways including luna, petalo, rugiada, and sole combined with onyx, vitamin and atlantic. Plus touches of Giaguaro add interest and depth. Shapes include shoulder bags in different sizes, satchels and the innovative Dome in both medium N/S and mini sizes.

 

Furla closed 2013 with a turnover of €228m, an increase compared to 2012 of +7% which, at constant exchange rates, corresponds to +14.5%; a trend of strong growth for the company, confirmed by the overall increase recorded in the last three years of + 45%.

 

Furla says its travel retail business is growing with an increase in turnover from 2012 to 2013 of +37%, linked to an “increasingly incisive presence in major airports: from 33 doors in 2010 to the current 175 in 44 different countries,” adds Furla.