The Macallan brand owner Edrington is offering travellers in selected Asian airports a chance to visit the brand’s Scottish home at Easter Elchies House.

 

 

The company says that its ‘Capture the Precious Moment’ promotion, which runs until the end of October, uses the latest augmented reality technology to provide consumers with a fascinating virtual tour of The Macallan distillery – the home of The Macallan Highland Single Malt Whisky .

 

The company said: “To enrich the traveller’s experience, consumers travelling through key airports in Singapore, Malaysia, Taiwan and Korea before the end of August are being encouraged by brand promoters to scan an icon of The Macallan’s ‘Six Pillars’ using their iPad, which opens the door to the world of this exceptional Single Malt Whisky with The Macallan Oscuro as the hero of the promotion. During September and October it will run in Hong Kong International Airport.”

 

A LUXURY TRIP…

Passengers at selected airports buying a bottle of The Macallan Oscuro, or one of the premium decanters of The Macallan, are being offered a Lucky Draw card, with the chance to win a luxury trip for two to The Macallan distillery in Scotland. In addition, consumers will be rewarded with a branded travel bag for every purchase above a certain amount on Macallan products.

 

Claren Wong, Regional Marketing Manager, Asia Travel Retail, Edrington said: “We have been most impressed and delighted by the willingness of the respective retailers to assist us in staging these promotions, which I am sure will result in high visibility and excellent sales of The Macallan.”

 

[TOP IMAGE: With DFS Singapore at Changi Airport T2].