DFS Group (DFS), is opening a new House of Guerlain counter at the DFS Galleria Macao within The Shoppes at Four Seasons, making it the brand’s largest travel retail presence in Asia.

 

According to DFS, it is the first travel retailer to offer this luxury line of fragrances outside of France. “We are thrilled to launch this exceptional range of fragrances,” said Harold Brooks, President of Global Merchandising, DFS Group.

 

“As we continue to expand the breadth and depth of our luxury beauty and fragrance offerings, this unique collection, a DFS travel retail exclusive outside of France, truly testifies to both the strength of our relationship with Guerlain and our deep understanding of our customers’ discerning tastes.”

 

The new counter offers a comprehensive selection of over 50 fragrances including 23 Exclusive Fragrances. They include some of the rarest and ‘most iconic’ perfumes from the House’s Exclusive Fragrance collection, such as “Les Elixirs Charnels”, “Art et La Matiere,” “Voyage Olfactifs,” “Les Parisiennes,” “Eau de Lit,” “Les Parfums d’Intérieur,” and “Arsene Lupin Dandy & Voyou”.

 

[Above: Guerlain’s Les Parisiennes range of rare fragrances]

 

SKINCARE BARS

On top of the Exclusive Fragrances consultation area, Guerlain and DFS will provide a ‘better customer experience’ through an expanded skincare area, including two skincare bars, the luxurious exclusive Orchidee Imperiale bar and two consultations tables.

 

The new counter elevates the premium service quality available to customers when combined with Guerlain’s pre-existing skincare, makeup and fragrances consultation tables.

 

Additionally, eighteen women’s and five men’s perfumes can be ordered in Guerlain’s ‘iconic bee’ bottles. The ‘bee’ bottles were designed in 1853 as a tribute to the Empress Eugenie de Montijo, wife of Napoleon III.

 

In 1853, Pierre-François-Pascal Guerlain commissioned his glassmaker, Pochet & du Courval, to produce a bottle engraved with the royal emblem – a bee.

 

BEE BOTTLES

Each bottle is decorated with 69 bees, which can be individually hand painted in fine gold. Customers can also choose to personalise their bottles with an engraving of their initials.

 

DFS Group has employed a Guerlain-trained fragrance specialist to personally assist customers with their choices.

 

[Left: Guerlain Bee Bottles]

 

The bottles are packaged in white Guerlain jewel boxes. Women’s scents include: Insolence, My Insolence, L’Instant de Guerlain, L’Instant Magic, Shalimar, Samsara, L’Heure Bleue, Aqua Allegorias, Champs-Elysées.

 

“We are proud to select DFS as our travel retailer partner to introduce the Guerlain Exclusive Fragrances in Asia for the first time,” said Philippe Guitelmann, Guerlain Worldwide Travel Retail Managing Director, “Now thanks to DFS, world travelers will enjoy greater access to experiencing our masterfully-created fragrances during their journeys.”

 

THE COLLECTION

Women’s scents include: Insolence, My Insolence, L’Instant de Guerlain, L’Instant Magic, Shalimar, Samsara, L’Heure Bleue, Aqua Allegorias, Champs-Elysées, Mitsouko, Jardins de Bagatelle, Jicky, Nahema, Chamade, Vol de nuit, Chant d’arôme, Après l’ondée, Les Eaux.

 

Men’s scents: L’Instant de Guerlain pour Homme, Habit Rouge, Vetiver, Héritage, Mouchoir de Monsieur.

 

Art et La Matiere

A collection of rare perfumes that ‘captures the world’s most luxurious raw materials with vision and daring’.

 

Les Elixirs Charnels

A collection of fragrances, which celebrate ‘femininity in all its forms’.

 

Voyage Olfactifs

Five fragrances (Moscow, New York, Tokyo, London and Shanghai) that “convey the identity and pulse of some of the world’s most electrifying metropolises,” says Guerlain.

 

[Right: Voyage Olfactifs range for Guerlain]

 

Les Parisiennes

Created in Spring 2005, the range contains eight Eaux de Parfum and one Extract, the majority of which were created by Jean-Paul Guerlain for very special moments. The iconic sculpted bottles are uniquely available in the 125 ml size, offering elegance and sophistication in a small package.

 

Arsene Lupin Dandy & Voyou Eau de Parfum

Arsene Lupin Dandy and Voyou were created by Jean-Paul Guerlain and dedicated to the double-sided character of Arsene Lupin, which inspired the two perfumes.

 

The two fragrances reflect the complexity of the iconic character; both gentleman and thief, a robber and a seducer.

 

Eau de Lit

Created by Francis Kurkdjian, based on a concept by Guerlain’s Artistic Director, Sylvaine Delacourte, the scent comes in an atomiser adorned with a pink and gold lace-effect label and a pink ribbon around the bottle’s neck.

 

Les Parfums d’Intérieur

Scented candles designed by French designer Andrée Putman, room sprays, and incense sticks deliver fragrances with character.