Martell have opened a dedicated prestige brand experience offering limited-edition products and exclusive services for Martell enthusiasts at Hong Kong International Airport.

 

The Martell brand space went live in September and gives travellers the opportunity to purchase distinctive, personalised gifts and keepsakes in addition to experiencing the Martell range through a unique cognac education.  The retail space has been designed to reflect the heritage of Martell, which has been producing the highest quality cognacs since 1715.

 

Shoppers are offered a sensory experience with the opportunity to familiarise themselves with four different sets of aromas created by scent designers, based around Martell Cordon Bleu, Martell XO, Martell Chanteloup Perspective and Martell Création Grand Extra.

 

On display is the limited-edition Millésime Collection, featuring the best and rarest ‘cognacs millésimes’ selected by Martell’s Cellar Master Benoit Fil for their exceptional organoleptic profiles. Also exclusive to the space is the chance to purchase a personalised, engraved bottle of L’OR de Jean Martell – described as ‘an exceptional cognac displaying a symphony of fresh citrus notes, fruit, gingerbread and precious wood’ – and benefit from a special gifting service which is tailored to each individual Martell expression.

 

Sandrine Tesniere, marketing manager for Pernod Ricard Asia Travel Retail says: “We are thrilled to have opened a Martell shopping space at Hong Kong International Airport where we can offer exclusive services and an engaging brand experience to bring to life Martell’s true essence to travellers.”