Global architecture, interiors and creative services firm, RTKL has been selected to design the perfume and cosmetics store concepts at Changi International Airport (SIN) in Singapore, which operator Shilla Travel Retail won at the start of the year.

 

RTKL partnered with MIT Mobile Experience Lab to create a travel-retail design grounded in interactive shopping experiences that was part of the winning bid for the six-year contract. It covers 23 stores in four different terminals including four major flagship units. The stores are projected to bring in $4bn over the period.

 

All the shops will feature RTKL’s design concepts. The largest store will be two storeys high (main picture), claimed to be a first for the duty-free sector. The design team focused on creating an open circulation retail space, allowing brands to have a strong presence amid the interactivity provided by the latest retail technology.

 

“Changi is known for being one of the most innovative airports in the world. Changi Airport Authority always goes a step beyond what competitors are doing and our concept reflects that with an interactive, one-of-a-kind customer experience that will set Shilla’s stores apart,” claims RTKL Vice President Kevin Horn (left).

 

This project win adds to RTKL’s travel-retail portfolio, which also encompasses the DFS Galleria Okinawa, the Shilla duty free store at Incheon Airport, and the Lotte duty free store in Seoul.