G Four take Tito’s Handmade Vodka to Thailand
By Caroline Sargent |
Tito’s Handmade Vodka, the six-time pot-distilled craft vodka from America, is now available in Thailand, Trinidad and Tobago following a distribution deal with G Four International for both the on- and off-trade, which commenced 1 September.
Made in Texas from 100% corn, Tito’s Handmade Vodka (40% ABV, 750 ml) purportedly has a sweeter, more rounded flavour than vodkas made from the more traditional wheat or potatoes. The brand has seen strong sales growth in the US, driven mainly by consumer word-of-mouth recommendations, and today it is sold within the United States, on several Caribbean Islands, in New Zealand, Vietnam and Canada, as well as through United Airlines and American Airlines.
“We are extremely excited to begin selling Tito’s Handmade Vodka in Thailand. It’s a dynamic market and we’re proud to partner with G Four International to expand our distribution there,” says Bert ‘Tito’ Beveridge, Founder and Master Distiller (pictured).
Aronne Gregorini, Director of G Four International, comments, “We are thrilled to be the exclusive distributor of Tito’s Handmade Vodka in Thailand and are excited to launch this award-winning American-made vodka brand to the Thai market. The bars and on-trade are already very excited about Tito’s. They especially like the taste and pricing and it fits well in their bar selection.”
While it is not yet available in Thai travel retail, Tito’s is available on the US/Mexican and Canadian borders and with retailers Dufry, DFA, International Shoppes and DFASS.
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