Ferrero Travel Market and Schiphol Airport Retail (SAR) have indicated high levels of footfall through their June Nutella World promotion, staged at Amsterdam Airport Schiphol to launch the popular brand’s collection of travel retail exclusive products.

 

Highly visible spaces branded in Nutella’s distinctive red and white colour scheme were allocated by SAR for the activation within the airside retail area of each terminal, where curious passengers were invited to take part in a specially produced Nutella World video game.

 

Developed in co-operation with the Italian DUDE production agency, the quick, fun, electronic game introduces people to the Nutella World experience by matching popular monuments and landmarks with the correct region of the world. The game was a particular hit with young people and Asian travellers, says the brand, notable for being a region where Nutella is not yet very well-known.

 

Speaking after the event, Francois Godin, General Manager Ferrero Travel Market says: “Schiphol Airport Retail (SAR) is a key strategic partner for us and we were delighted when they agreed to provide us with a premium space to promote Nutella World. It was a pleasure to work with such an efficient and well-organised airport and with a global leader in airport retail, which is geared up to secure the best possible results for a promotion such as ours.

 

“The success of the Nutella World launch was due in part to the strength of the Nutella brand but also to the fact that SAR knows how to drive shoppers inside their stores and to keep them engaged until they reach the till.”

 

Schiphol Airport Retail Managing Director, Peter-Jan Rozenberg comments, “The Nutella World promotion surprised even us with its popularity. Thousands of customers were attracted by the activation. In fact we estimate that 80% of the customers who visited our store during the promotion also stopped to visit the Nutella stand. We are confident that having a dedicated stand for a household name like Nutella increased the overall footfall in the store significantly.”

 

The Nutella World range of travel exclusive products includes a Nutella gift box featuring seven mini-jars of 30g; the iconic Nutella jar with a dedicated travel sleeve; a Nutella 350g jar with an ‘N’ handle Nutella mug, and there is a planned launch in the coming months for a TR version of the ‘iconic’ Nutella Big Jar.