Italian jewellery brand Pomellato will be introducing two new scent collections to travel retail this October during the TFWA Exhibition at Cannes: a unisex fragrance ‘67’ and the Nudo Intense collection, modelled on its ‘mood’ range of cocktail rings.

 

Artemisia for all

Dipping a toe into the waters of men’s fragrances for the first time, new Pomellato 67 Eau de Toilette is dominated by Artemisia, a fresh Mediterranean essence with green and silvery nuances, and has been developed by perfumer Annick Menardo to appeal to both men and women. An aromatic citrus floral, it features key notes of Lemon, Mint, Neroli, Artemisia, Absinthium, Jasmine, Violet, Olive wood, Vetiver, Patchouli and Musk.

 

The aqua green colour of the fragrance is echoed in the silver-capped bottle and packaging, which also carries the prominent ‘67’ logo. A campaign titled ‘Make 67 Your Number’ was released onto the domestic market in July.

 

Pomellato 67 is available as a 30ml, 50ml and 100ml Eau de Toilette and as a 200ml Body Lotion and 200 ml Shampoo & Shower Gel.

 

Amber, blue, rose parfum

Presented like jewels in complementary gift boxes in sparkling, square-cut bottles with matching caps and tassle neck ties, the Pomellato Nudo Intense collection of Amber Intense, Blue Intense and Rose Intense fragrances are designed to be worn like the brand’s own ring collection, according to the consumer’s mood of the day.

 

 

Rich and luxurious, the prevailing note of Amber Intense is Indonesian Patchouli, along with top notes of Orange Flower Absolute and Rose Bulgaria Essence, and Jasmine Sambac Absolute and Amber at the heart.

 

Blue Orchid is the inspiration behind Blue Intense, with standout notes of Orange, Blueberry, Rose, Forget-me-not, Cedarwood, Cistus and Sandalwood.

 

Completing the set, the pink of the Rose Intense parfum is found in Jasmine Absolute, Pink Freesia, Black Pepper, Magnolia, Heliotrope and Orris.

 

Each Eau de Parfum is available as a 90ml bottle, complete with gold-edged gift box.