William Grant & Sons reports the installation of five set piece Glenfiddich Crystal Stag gondolas in Nuance-managed airport locations, four of which have been delivered over the past eight months.

The stags can be found in Zurich, Lisbon, Antalya, St Petersburg, and Arlanda airports, continuing the £1million investment by William Grant & Sons to bring to life the ‘pioneering spirit’ of the Glenfiddich Scotch Whisky brand.

Says Andre de Almeida, WGS Director – Europe Travel Retail, ‘Travel retail is a fundamental pillar in William Grant & Sons strategy and – as one of our core brands – Glenfiddich is key to the ongoing growth and development of our business. The incredible Crystal Stag gondola has proved to be one of our most alluring and attractive merchandizing units for Glenfiddich and we are delighted that Nuance has supported our strategy with these five important installations.’

Weighing 422kg, including 70kg of polished lead crystal glass, the Crystal Stag is taller than any other gondola and closer to a piece of art than standard retail furniture, combining the skills of designers, sculptors, glass artists, carpenters and coppersmiths; the lead crystal stag’s head, the glass teardrop and the copper and oak helix is said to represent the core Glenfiddich components that make it so unique.