Bacardi Global Travel Retail has announced the launch of Craigellachie Speyside single malt Scotch whisky in two aged editions: a 13 YO and a travel retail special exclusive 19 YO.

 

The first presentation is to be hosted by SAR at Amsterdam Schiphol Airport during October as an exclusive European launch, with further upcoming launches planned with selected global retailers later in the year.

 

Craigellachie is distilled by John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, and is the latest offering in the Bacardi strategy to introduce authentic new options to malt enthusiasts and provide incremental sales opportunities therein.

 

Addressing the needs of experienced connoisseurs

According to the brand, Craigellachie has long been admired by malt enthusiasts but, besides private bottlings, its liquid has never been released until now.

 

Mike Birch, Managing Director, Bacardi Global Travel Retail explains how the new launch further advances the company’s continuing vision for malts: “Bacardi has outstanding whisky assets that perfectly address the needs of experienced connoisseurs wishing to share more knowledge and sophistication in their malts appreciation. We are releasing a select series of ‘Discovery Malts’ that reflect the perfect alignment of those precious assets with the needs of that target shopper.

 

“Our biggest-ever malt whisky insight programme highlights that consumers are increasingly seeking to demonstrate discernment and expertise in their whisky selections and are intrigued by less mainstream, more adventurous choices that still express authenticity, heritage and traditional quality, with aged product especially prized.

 

“The Craigellachie Speyside single malt Scotch whisky offers a truly unique experience and fully addresses those consumer needs. Once again we are delighted to deliver a travel retail exclusive, with the 19 YO, that delivers genuine ‘new news’ for the travel retail environment.”

 

Bacardi driving differentiation

Richard Cuthbert, Bacardi Global Travel Retail Marketing Manager Whisky adds: “Particularly through the travel retail exclusive offer of the 19 YO, this launch is an ideal opportunity for us to connect with sophisticated consumers and further drive differentiation and penetration for the category.

 

“This innovative launch follows the extraordinary success of last year’s travel retail exclusive presentation of the Glen Deveron Royal Burgh Collection, and highlights our continuing commitment and ability to inject innovation and differentiation to further drive this vital category.”

 

Full flavoured with burnt rubber-like tones, sulphur elements and lingering smoke, Craigellachie is well balanced with tropical fruit tones that intensify with age. The powerful flavour is inspired by the unique use of oil-fired malt with worm tub condensers to distill a robust malt with distinct sulphur notes. The Craigellachie is said to be particularly appealing to malt enthusiasts who have experienced peaty malts and now seek a more intense and individual experience.