As exclusively reported by TRBusiness in July, Moët Hennessy has teamed up with LS Travel Retail and Aéroports de Paris to open its first store dedicated to luxury wine and spirits – and to the concept of French excellence.

 

Called Les Caves Particulières, the unit was opened on 5 September in Terminal 2E of Paris Charles-de-Gaulle Airport (CDG) and offers passengers “a sensory and taste exploration in a unique place”.

 

The world exclusive for LSTR and ADP ensures that the shopping experience at their Buy Paris Duty Free stores in CDG becomes more distinct. Les Caves Particulières is operated by SDA (Société de Distribution Aéroportuaire), a joint-venture between LSTR France and ADP.

 

For Moët Hennessy – the wines and spirits division of LVMH – Les Caves Particulières promotes the house’s heritage and French expertise in a terminal that processes the bulk of Air France flights.

 

“This space is a showcase for our maisons and their centuries-old expertise. Various expressions of French art de vivre have come together for the first time in one boutique,” says Christophe Navarre (left), CEO of Moët Hennessy.

 

The shop, designed by architect Jean-Michel Wilmotte, features the brands Hennessy, Dom Pérignon, Krug, Ruinart, Moët et Chandon and Veuve Clicquot and offers what is claimed to be “an incredible selection of the most emblematic bottles from Moët Hennessy houses”.

 

The selection includes a number of wines that are exclusive to the new store:

– Hennessy Création Particulière

– Moët & Chandon Grand Vintage 1959

– Moët & Chandon Grand Vintage 1995

– Dom Pérignon Oenothèque 1993

– Veuve Clicquot Vintage 2002

– Moët & Chandon Grand Vintage Rosé 2003

– Ruinart Millésimé 2006 and 2007.

 

SENSORY EXPERIENCES

The store design aims at giving shoppers a true sensory experience: sight through the light and transparent architecture; smell thanks to an exclusive olfactory creation by Thierry Wasser, master perfumer at Guerlain; touch, from the materials that evoke the world of wine warehouses; hearing, through each brand immersing the visitor in different worlds of sound; and finally the key sense of taste, with the sampling of exceptional vintages.

 

“This is an incomparable setting offering an exclusive selection of French treasures and tailor-made services,” says Donatienne de Fontaines-Guillaume, Managing Director Global Travel Retail, Moët Hennessy. “Never again will travellers leave Paris without bringing along a taste of French excellence in the form of our Hennessy Cognac and Champagne houses.”