Victoria’s Secret has opened its first beauty and accessories store with Delhi Duty Free at Indira Gandhi International Airport T3.

The company opened ‘this worst-kept secret’ 995sq ft store opening on April 7 in joint venture with Aer Rianta International, marking its first presence at any Indian sub continent airport.

This follows earlier separate news this month that the beauty retailer is also opening a new store at Adelaide Airport in Australia with LS travel retail Pacific – its second with the LS Group following their joint success at Prague Airport. [http://www.trbusiness.com/index.php/regional/asia/14889-victorias-secret-opens-at-adelaide.html].

The new Delhi store is expected to feature Victoria’s Secret products of the moment, which include fragrances such as its FiFi Award-winning Victoria’s Secret Bombshell and some of its new collections such as Glamour.

ACCESSORY RANGE
It will also include a range of functional accessories for business trips and weekend getaways, including branded cosmetic cases and multi-use fashion bags, passport holders, phone cases, travel adaptors and headphones.

Other accessories will also be available, including scarves, ‘high-quality sunglasses’ and the trademark underwear assortment.

The company said: “The modern façade and dynamic storefront boast an air of sophistication, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls. The store also showcase both its brand identity and range of products with a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria’s Secret Angels.”