Bacardi Global Travel Retail has produced two new luxury gift packs for GREY GOOSE vodka with  ‘Night Vision’ and a GREY GOOSE Chiller.

 

“Our level of investment in gifting, in luxury merchandising and in our new global advertising campaign ‘Fly Beyond’, reflects our belief that we can grow the category value significantly,” said Ian Rollason, Marketing Manager, Vodka, Bacardi Global Travel Retail.

 

“We have huge ambitions for GREY GOOSE. Super-premium vodka is driving the growth of the category and with GREY GOOSE four times the size of its nearest competitor it makes sense that it should take a lead role.”

 

 

‘Night Vision’ can currently be found in top bars and clubs around the world and is now exclusively available to purchase in travel retail. The company said: “Perfect for home entertaining, this luxury decanter makes an impact by lighting up the bottle it’s holding using LED lights hidden in its base.

 

PREMIUM PRICING

‘Night Vision’ is presented in a luxury gift box together with a magnum of GREY GOOSE vodka.” This product has a recommended selling price of $160.

 

 

Meanwhile, the GREY GOOSE CHILLER (above) is described as a limited edition pack “with striking visibility on shelf”. This luxury chiller is designed to keep a one-litre bottle of GREY GOOSE at the correct cold temperature so it’s ready to serve when arriving at a party or when travelling.

 

The GREY GOOSE Chiller contains a one-litre bottle of GREY GOOSE and has a recommended price of $95.00.