Tom Ford has launched a Flawless Complexion and Fall 2014 colour cosmetics collection, simultaneously with a focus on foundation and concealing products as well as monochromatic colour to create balance and symmetry of the face.

 

The Flawless Complexion Collection will be available at Tom Ford Beauty Travel Retail locations from August 2014 at Dubai International Airport, Terminal 1, Concourse 3; London Heathrow Airport, Terminal 3 & Terminal 5 and the DFS Galleria Waikiki, Hawaii.

 

“As human beings, we all respond subconsciously to symmetry,” says Tom Ford. “It is a universal beauty standard. A symmetrical and balanced face is considered beautiful in our society.”

 

Cheek contouring duo.

 

In 2011, Tom Ford created the Tom Ford Beauty Collection based on his personal philosophy that cosmetics can be used to illuminate, sculpt and contour the features, accentuate the focal point of the face, and achieve the illusion of balance and symmetry.

 

‘MINIMUM EFFORT AND MAXIMUM EFFECTIVENESS’

The Flawless Complexion Collection features a new range of foundations and concealing pens that claim to ‘completely transform the look of your face with minimum effort and maximum effectiveness’.

 

For Tom Ford, a flawless complexion is the essential first step to a balanced and symmetrical face. “This natural-finish, longwearing, humidity-resistant foundation hydrates and evens skin tone, creating a flawless, supple and pore-less canvas on which to sculpt the features,” says the brand.

 

Tom Ford says his belief in balance and symmetry led him to design a unique applicator, the Tom Ford Concealing Pen, which he says delivers an undetectable finish as it camouflages under-eye circles and areas of uneven skin tone and redness.

 

“Its luxurious formula, which includes the Tom Ford Infusing Complex to rejuvenate skin from within, creates the appearance of a smooth and flawless complexion,” says Tom Ford.

 

ON-THE GO

To complete the collection, Ford includes a sleek, dual-ended, ‘easily-transportable’ Correcting Pen, which is described as the ‘ultimate on-the-go touch up corrector’.

 

One end is the oval-shaped corrector, which is a pink-based shade to neutralize under-eye darkness. The other end is a fine point yellow tipped concealer used to precisely camouflage any imperfections.

 

Eye shadow quad from the Tom Ford Fall 2014 Colour Collection.

 

The Fall 2014 Colour Collection is described as ‘a monochrome colour play of light and shadow that achieves a defined and alluring look’. “Cheeks are visibly contoured with a powder duo of pearlescent and matte hues, eyes look softly sculpted with skin-toned shades and lips are lavished with neutral tones,” says the brand.

 

The collection includes a contouring cheek colour duo, an eye quad, a mascara, a lip colour and nail colour. The Fall 2014 Colour Collection will be available at Tom Ford Beauty Travel Retail locations from September 2014 at Dubai International Airport, Terminal 1, Concourse 3; London Heathrow Airport, Terminal 3 & Terminal 5 and the DFS Galleria Waikiki, Hawaii.