Nestle International Travel Retail has recreated its high profile headphone promotion in Malaysia, partnering with Choc Stop International in the Satellite Building of Kuala Lumpur International Airport.

 

The ‘Chill to your Summer sounds’ promotion will run throughout August taking advantage of the Eid ‘Celebration Day’ in Malaysia, Singapore and Brunei, when it is customary for workers in the city to return to their home town to celebrate with their families.

 

As part of its category strategy to deliver incremental sales growth by converting more travellers to buyers through engaging, compelling, added value promotions, NITR is giving away a pair of high quality Kit Kat branded headphones with a minimum purchase valued at RM 90. Additionally, to further increase weight of purchase and transaction spend per shopper, there is a strong multi-buy offer on the Kit Kat share bag range.

 

Says NITR Global Head of Sales Alan Brennan, “We are confident this insight driven global shopper promotion with our retail partners CSS will replicate the same success achieved to-date in other parts of the world, in terms of delivering incremental category growth, through increased sales and transaction value.”

 

 

CSS’s Group Marketing Manager, Ms. Shereen Lau comments, “We have an excellent business relationship with Nestle and were delighted to partner with them in this perfectly timed promotion. For our customers the activation is very appealing, combining a high quality gift with purchase along with attractive multi-purchase offers – both ideal during this very important gift-giving period.”

 

NITR Asia has delivered similar activations in China, Hong Kong, Singapore, Thailand and Philippines over the summer period, as well as in key pan-European and LATAM airport locations.