Airline retail distributor and supplier Hanse Distribution has got off to a flying start with new oral care product Swiss Smile by securing three onboard listings with Swiss International Airlines, Aeroflot and, from October, Virgin Atlantic through DFASS.

 

The first product from the Swiss Smile range to reach the skies is Pearl Shine Whitening and Repair Dental Conditioner, and is being sold at a suggested retail price of €69.00.

 

It claims to visibly brighten and protect teeth from environmental stress factors and sensitivity using a ‘revolutionary’ technology. Using the extra white hydroxyapatite (HAP) particles extracted from mother-of-pearl sea shells to remove stains and bacteria from the tooth’s surface, a microcrystalline protective layer then remineralizes teeth to a healthy pearly shine.

 

The company behind Swiss Smile has been in professional prophylaxis oral care since 1972.

 

Hanse Distribution Sales Director Anna Berezhnaya says, “We are very proud to launch this Swiss brand for the inflight market. There’s nothing quite like it in travel retail. Having already secured three fabulous listings in our first few weeks with the brand is incredibly positive and shows a gap in the airline retail market that we are able to actively fill with Swiss Smile.”