Ahead of their 19th appearance at Cannes, Cerruti 1881 have issued details of recent and pending international store openings, along with new additions to their extensive product range which includes watches, leather goods, eyewear, fragrance and accessories.

 

Among the new products that will be exhibited in Cannes this year is an extra lightweight cabin trolley in twill texture nylon and smooth calf leather; a combination of modern design and functionality, the ‘Bangkok’ case is a stylish addition to the luggage category.

 

In Cerrutti 1881 sunglasses ‘Casual Chic’ is the latest model, featuring a sporty and sharp design enhanced by a touch of orange and gradient lenses.

 

 

‘Galactic Twist’ is the new matt black metal fountain pen with a twisting pattern and a magnetic cap; while the stainless steel ‘Amalfi’ wristwatch with its black face and three chronograph dials ‘radiates the charm of laid-back elegance’.

 

In terms of store openings, there have been three since December 2013 with another shop-in-shop slated for launch imminently in Kuala Lumpur International Airport 2, Malaysia.

 

On 24 December last year Cerruti 1881 opened a 55sqm shop in Terminal 3 of Beijing Capital International Airport, which covers 60-65% of the traffic of the entire airport. This was followed by a 75sqm store in Chen GDU Shuangliu International Airport, Terminal 2 in April. This summer a shop-in-shop was launched in Ercan Airport’s new ‘concept store’, at Nicosia North Cyprus – the largest airport in North Cyprus. The 240sqm store, which opened its doors in July, is located in the main duty free area and expects to see passenger numbers in the region of around 3.1 million, an increase of 200,000 on 2013.

 

Between the third quarter of 2013 and the second quarter of 2014, Cerruti 1881 also agreed or renewed listings with airline companies, including Qatar Airlines, Qantas Airlines, Air New Zealand, China Airlines, China Eastern, Hainan Airlines, Kuwait Airlines, South African Airlines, African Airlines, Singapore Airlines, Cathay Pacific, Malaysia Airlines and Finnair.