Family owned Italian spirits company Illva Saronno is set to make several product debuts at this year’s TFWA World Exhibition, including three renowned Sicilian wine brands from the Duca di Salaparuta Group set to reach travel retail for the first time.

 

The Duca di Salaparuta Group comprises three historic Italian wine brands: Corvo, Duca di Salaparuta and Florio, the latter two of which will become the focus for Cannes.

 

Highlight of the offer is Duca Enrico, which celebrates its 30th anniversary during the fair. Produced for the first time in 1984, Duca Enrico is the first single varietal wine made from Nero d’ Avola grapes in the history of Sicilian wines. Visitors to the stand will be able to taste three excellent vintages – the 1987, 1997 and 2008.

 

Florio wines hail from the heart of the Mediterranean, an area of south-western Sicily known as ‘the sun belt’ where a special relationship exists between the micro-climate, vines and land. An innovator by tradition, Florio has almost two centuries experience reinterpreting the past with modern winemaking technology to produce wines of great prestige. Fortified, passito and sparkling wines make original aperitifs, dessert or meditation wines.

 

 

Owners of the Italian liqueur Disaronno, Illva Saronno will also be showcasing the second in a series of limited edition Disaronno bottles designed by Moschino at its stand in the Red Village, as well as launching a new, as yet unnamed addition to its broad spirits range which encompasses Tia Maria, Zucca and The Irishman range of whiskies – the company invested in the Walsh Whiskey Distillery, based in Carlow, Ireland, late 2013.

 

Says Mr Reina, CEO, Illva Saronno, “Disaronno and Tia Maria are both extremely well known brands, distributed globally and since last year we have put a new emphasis on travel retail, to further build our already excellent distribution within the category. We believe we can further leverage this success and broaden our offer to the market with the excellent wine offer from Duca di Salaparuta.

 

“The Duca di Salaparuta Group has been a leader in the wine industry for almost 200 years with very recognizable ‘Made in Italy’ brands, so it really makes sense to now make these available to travel retail duty free. The Group has a reputation for innovation and has stayed constantly at the forefront of the business in terms of range and excellent marketing, which we are confident will enable it to offer this channel of distribution a very interesting and appealing range of wines.”