Launched at TFWA Asia Pacific, and available worldwide from TFWA Cannes 2014, the new edition Travalo Milano fragrance atomizer boasts high definition spray head technology and a patented Genie-S pump-fill system, cutting out air contamination and the potential for spills.

 

Described as ‘the most refined and luxurious Travalo to date’ the product comes in a vibrant blue, hot pink or orange and has already won listings on US Airways, American Airlines and Air Canada.

 

Like all Travalo atomizers, the Milano refills directly from a standard perfume bottle through the pump-fill system ensuring that the fragrance is never contaminated by exposure to the air and decants easily from one sealed bottle into the leak proof atomizer in a few short seconds.

 

Another new development is that the fragrance vial can now be removed, making the inner bottle interchangeable with the New Classic HD and future Travalo models, affording the consumer more choice.

 

The Milano is offered to travel retail at €40 RRP. There are plans afoot to introduce additional exclusive gift items based on the Milano and the new interchangeable system to the channel in the near future.