Furla is preparing to showcase its Spring/Summer 2015 collection at Cannes, led by the themes of art and style. Produced using a diverse array of techniques and materials, the brand describes it as an ‘energetic, playful collection’ that takes inspiration from the post-modern vision of Pop-Art, Neo-Pop.

 

Featuring splashes of paint and resins on leather or rubber and cartoon-ish colour matches in the metal accessories and details, the SS 2015 collection combines vibrant primary tones of hibiscus, ocean and emerald with sweet and playful magnolia, saffron and peony.

 

Throughout the Basic, Fashion, Premium, Icon and Candy collections there are new key items, added functionality as well as innovative summer silhouettes and colour combinations.

 

Totes continue to be a dominant theme throughout with new drawstring shapes, hand-woven seasonal offers and perforated, foldable styles. Easy functionality and sharp price positioning places the Furla offer in reach of stylish women of all ages, says the brand.

 

New for Women

Basic – a new key item satchel with front exterior pocket, side snaps to widen the gusset, detachable shoulder strap, and added skus in Saffiano leather; light business totes with a top zip compartment, drawstrings in two sizes with organizational pouches attached to the inside of the bag; and easy over the shoulder totes with micro-suede lining – all offered in fresh, wearable colour palettes and sleek hardware design, including new Furla charm branding and restyled elevated details.

 

Premium – key items and new concepts with strong colour blocking for visual, on-trend impact, elevated construction and hardware, clean lines and sophisticated shapes. The line includes smaller totes with detachable shoulder strap; perforated satchels with distinct patterns and unique skus; sophisticated hobos in Vitello Pop Star, and a mini-satchel cross-body bag.

 

Icon – the Furla Alice Bag (pictured above) continues with new seasonal colours such as Emerald, Ocean and Sunny plus an added cross-body style, while other icon lines include new tote and drawstring functionality; expandable sides; interior woven pockets in onyx and petalo for an element of surprise; and material combinations such as Vitello Pop Star front, suede sides and Cervo back.

 

Fashion – a series of small bags and pochettes offering women a style for any occasion, this season’s lines are all about modern and trendy styles to attract a younger clientele with excellent price positioning. A new Pop theme comes to life in the second delivery with hand-painted totes, all uniquely numbered, while a trendy backpack becomes a key item available in the solid Vitello Pop Star style. Stud versions build on a Rock theme, further explored with hand-sewn chain detail. The Furla Metropolis Bag is highlighted by a new animated Cartoon look with a novelty mini-crossbody style and colour-block closures that bring personality, while piping detail elevates the line available in the Ares and Vitello Pop Star styles.

 

Candy – a continuation of its colourful, fun, energetic ‘gomma gel’ look (pictured top right) Spring/Summer 2015 sees a new Candy Sweetie mini cross-body, developed as volume driving pieces in multiple colourways. Highlights are the hand-painted Candy Satchel where each sku is unique and numbered, and the new Bubbles creative concept with the innovative 3D resin ‘bubbles’ on the exterior of the bags. Candy Cartoon brings the Vanilla line to life with a cartoon-animated theme and quirky colour block locks.

 

New for Men

For 2015, Furla continues to develop its Uomo range with a globally focused collection offering improved branding, improved price positioning and elevated quality. With every ‘Made in Italy’ piece the collection presents more cohesive merchandizing; each item features a personalized zipper-pull, symbolizing ‘the key to success’. Materials include Cervo, Saffiano Ares, double leather Cervo/Saffiano, printed leather in Tropical Camouflage, and high resistance nylon.

 

The colour palette allows men to be right on trend with striking royal blue, turquoise, taupe, smoke and black. There is also a Tropical Leaves camouflage print in tones of blue or tones of taupe.

 

The Furla Lifestyle

 

The SS15 collection is aimed at introducing not only bags, but the whole Furla world with a strong emphasis on shoes, eyewear, watches, textiles and jewellery. The Lifestyle collection will initially be offered through domestic markets, with travel retail set to follow in time.

 

Commenting on the extensive range refresh, Furla Global Travel Retail Director, Gerry Munday, says, “Furla’s travel retail growth continues to reflect the brand’s increasing domestic presence globally with turnover increasing by 37% from 2012 to 2013.

 

“Since 2010 we have increased the number of doors in travel retail from 33 to 175 in 44 different countries and that number is moving up all the time. It goes without saying that the key to our success is the strength of our collections and I’m delighted to say that Spring/Summer 2015 exceeds all expectations in terms of quality and innovation. I and the team are very much looking forward to presenting it at TFWA World Exhibition this year.”

(Pictured above, the Furla Metropolis Mini in saffron)