Versace dresses Disaronno in second limited edition bottle design
By Caroline Sargent |
Following last year’s successful partnership with Moschino that saw over 1.5 billion bottles sold worldwide, Disaronno has linked with iconic fashion house Versace to create a one-off design for their limited edition bottle.
Launching initially across travel retail from October, the Italian liqueur brand plans to capitalize on the Christmas gift-giving and self-indulgent season. The bottle, inspired by the Versace Home Collection 2014, will appear in speciality concept stores and general retail from November.
Augusto Reina, CEO of ILLVA Saronno comments: “Versace is one of the world’s leading international fashion houses, with its iconic logo instantly recognizable on fragrances, clothes and accessories. We see this collaboration as very positive for Disaronno in our ongoing aim to stay fresh and innovative.”
For the second year, a donation of profits from the designer bottle will go to the charity Fashion for Development, sponsored by the United Nations.
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