Grey Goose vodka has become the official spirit partner of Virgin Galactic, the world’s first commercial passenger ‘spaceline’.

 

A launch event at the Rose Space Center and Planetarium in New York, late September, saw Virgin Galactic founder Sir Richard Branson and CEO George Whitesides celebrate alongside Bacardi Global Category Director for Premium White Spirits Ben Farlow and Grey Goose creator and Maître de Chai François Thibault.

 

As part of the evening Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry is set to debate the motion, ‘The Future of Travel: Are We Moving Fast Enough?’

 

At such point Virgin Galactic welcomes the first commercial passengers into space, Grey Goose plans to deliver its own ‘out of this world’ experiences, through exclusive content and a series of limited edition packs. This will be complemented by exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those lucky enough to experience the very first space flights, exceptional signature cocktails will toast the new era of space travel – planned for 2015.

 

The meeting of minds between the premium vodka brand and Sir Richard began in 2008, when the entrepreneur was profiled in the acclaimed television series Iconoclasts, showcasing important innovators and visionaries, and produced by Grey Goose Entertainment. Then came the creation of the Grey Goose Loft at the Virgin Atlantic Clubhouse, at London Heathrow Airport, and now the ‘Fly Beyond’ space flight partnership.

 

“This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground,” says Thibault.

 

Remarked Branson, “We are delighted that Grey Goose is joining us as a partner on our incredible journey. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grows.”