Tobacco Power in Duty Free Highlights

By Charlotte Turner |

In Part 1 of the Tobacco Power in Duty Free video series the panel brainstorms on ways to prolong the life of the tobacco category and retaining sales within the duty free and travel retail environment.

 

TRBusiness launched its ‘Tobacco Power in Duty Free’ workshop video event at the TFWA Asia Pacific Exhibition & Conference in Singapore in May.

This major event was created to directly recognise the very important role that the tobacco sector plays in the duty free and travel retail industry, both as a footfall driver for multiple impulse purchases and increased customer penetration – and equally importantly, as a popular category in its own right.

 

Part 1: The panel brainstorms on ways to prolong the life of the tobacco category and retaining sales within the duty free and travel retail environment. The panel suggests that a holistic approach to retailing will help build the ‘total basket’ which every category should be concerned about. Data reveals that tobacco shoppers are some of the best travel retail shoppers overall, making their tobacco purchase first before making sure to visit other categories.

 

For the full-length video click here.

 

{iframe height=”450″ width=”650″}http://fast.wistia.net/embed/iframe/r9h0mas0vt{/iframe}

Asia & Pacific

Asia Pacific Travel Retail Awards: The Winners

TRBusiness and m1nd-set can today (13 March) reveal the winners of the 2024 Travel Retail...

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

International

JCDecaux research offers major passenger insights

New research insights from Ipsos UK compiled for JCDecaux provide a revised outlook of air...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend