Sell-out event for Armani/Privé in Paris, Dubai and Istanbul

By Caroline Sargent |

L’Oréal Travel Retail reports a stand-out result for its ultra-premium summer activation for the latest scent from the exclusive Armani/Privé collection: ombre & lumière.

 

Paris, Dubai and Istanbul Airports each played host to special showcase events for the rare iris and jasmine infused fragrance, heavily publicizing the link between Giorgio Armani’s haute couture Spring/Summer 2014 collection and its perfume equivalent through the projection of catwalk shows on surrounding screens.

 

The deluxe black and gold podiums displayed only 66 of the ocean blue, specially numbered bottles from a total of 1000 skus available worldwide and, reports L’Oréal Travel Retail, these sold out within a matter of days.

Most popular

rss
image description image description
International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

image description image description
Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description image description
International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend

In case you missed it...

left
image description
Summit of the Americas attracts 1,207 registered delegates over two full days The Americas
image description
Rocks Whiskey Chilling Stones enters Europe TR with Lufthansa listing Europe
image description
Dubai Duty Free heads to Newbury for Spring Trials horseracing weekend Europe
image description
London Gatwick joins Natural Partnership CIC's Sussex Six campaign Europe
image description
DFS Circle celebrates first anniversary with in-app rewards and gifts International
image description
Ian Macleod Distillers premieres portfolio at Summit of the Americas The Americas
image description
Confectionery & food most cross-selling category in Americas, says Nestlé The Americas
image description
Thélios launches major airport activation for Bulgari sunglasses at DXB Middle East
image description
Ritter Sport entrenches Americas travel retail footprint; TREX rollout at Summit The Americas
image description
Bitmore accelerates sustainability and circularity goals with new powerbank Sustainability News
right