Beckham’s Haig Club goes global after Changi launch

By Caroline Sargent |

Following a month-long exclusive in conjunction with DFS at Singapore’s Changi Airport, Diageo GTME has commenced the global travel retail roll-out of David Beckham and Simon Fuller’s single grain Scotch whisky, Haig Club.

 

From this month the ‘distinctive and sophisticated’ new whisky will be available for travellers to purchase in selected duty free stores and on selected airlines. Included in the first phase roll-out are the following airports:

 

• Singapore

• Frankfurt

• Tel Aviv

• Dubai Duty Free

• Heathrow

• Mexico

• Muscat

• Incheon

• Shanghai

• Auckland

 

Created by Master Blender Chris Clark, Haig Club is the result of carefully selecting mature whisky from refill, American oak and rejuvenated casks to produce a single grain Scotch with a fresh, clean style, showcasing butterscotch-smooth tropical fruit and unexpected, spicy backing harmonies. It has an ABV of 40%.

 

The recommended retail price for Haig Club in duty free is £40 GBP / $62.5USD for a 70cl bottle.

Most popular

rss
image description image description
International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

image description image description
Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description image description
International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend

In case you missed it...

left
image description
Rod Stewart’s Wolfie’s Whisky unveils rock ‘n’ roll inspired pop-up at HAM Europe
image description
Penhaligon’s Festival of Flight activation launches in Dubai International Airport Middle East
image description
Incheon re-enters ACI World’s top 10 busiest hubs for intl. pax amid reshuffle International
image description
Ian Macleod Distillers premieres portfolio at Summit of the Americas The Americas
image description
Confectionery & food most cross-selling category in Americas, says Nestlé The Americas
image description
Mars Wrigley ITR pushing moment-led strategy at IAADFS Summit of Americas The Americas
image description
L’Oreal Travel Retail unveils Prada Beauty counter at Paris CDG's T2E Europe
image description
William Grant & Sons rolls out selected Wildmoor expressions into key airports International
image description
House of Suntory releases travel-exclusive whisky collection International
image description
The Macallan introduces second Home Collection release to travel retail International
right