Research analyst and data provider CIR is launching a new service aimed at giving the duty free and travel retail industry easy access to airport and travel retail intelligence.

 

Powered by its on-line intelligence hub called the Business Lounge – and free to that service’s existing clients – selected reports for leading global airports will be made available on-line for immediate download, with the ability for more bespoke reports to be requested directly from the UK-based commercial development specialist.

 

CIR says: “Reports will contain the most appropriate and insightful facts and figures for key airport locations. They will allow the reader to both analyse traveller journey statistics for a number of measures and understand travel retail related information for core categories.”

 

RETAIL TOUCH POINTS

The reports will include passenger numbers and trends, detailed nationality statistics, airline and route data, combined with retailer and key category information. CIR claims this will provide a concise yet insightful view of who, how and where passengers are travelling and what they’re being exposed to at certain retail touch points.

 

The agency says that all on-line reports will be updated quarterly to provide customers with access to the latest and most up-to-date information, with the ability to select both individual location reports and multi-airport packages.

 

Business Lounge Director, Julia Padgett (above) comments: “All reports will be made available free to existing Business Lounge clients and available in a cost-effective format for other industry representatives who would like to access the information.”