Cashmere specialists Morgan & Oates are to showcase a range of new cashmere, merino wool and silk designs at TFWA World Exhibition Exclusive, specifically positioned for impulse and gift purchasing.

 

With an extensive current airline client base, including British Airways, Emirates, Air France, Aeroflot and Virgin Atlantic, Morgan & Oates’s high quality, natural fibre products are deliberately positioned in the middle to upper price bracket, targeting travellers with disposable income. Sales on board low-cost carriers have also recently soared, due to the number of business passengers increasing over time.

 

New seasonal additions to the Morgan & Oates collections include:

 

10% Cashmere/90% Merino Soft Florals – soft and gentle to the touch, the natural fibres of high quality cashmere and superfine merino wool combine to create a perfect gift for a loved one. Available in a variety of popular prints, including the stylish Animal print, this new collection offers modern bright colours and abstract, geometrical designs.

 

10% Cashmere/90% Merino Abstract Floral – Morgan & Oates has added new colours to this already very successful range. Beautiful and stylish abstract designs are now offered in red and black and blue and cream. Airlines have the choice of two sizes, with 2014 seeing the introduction of the ultra-fashionable larger wrap size 204x70cm, which has proven to be highly popular (usual size 180x60cm.)

 

Pressed Silk Wraps – This beautiful collection comes in a range of vibrant colours, the smooth, shimmering appearance lending these wraps a genuinely high-end look.

 

50% Cashmere/50% Silk or 50% Cashmere/50% Merino – This new collection has proved extremely popular in warmer climes due to its lighter texture. Available in a variety of stunning colours, these wraps are the perfect summertime gift.

 

Following on from the success of its 100% cashmere scarves, Morgan & Oates will be launching a range of very lightweight, summer cashmere blends for men. ‘Made in the UK, a mixture of checks, stripes, abstract designs and bright colours will make this a very exciting new collection,’ says the brand.

 

“Here at Morgan & Oates we strive to produce stunning UK made painted and plain designs in natural blends of cashmere, merino and silk. We always aim to provide a quality and softness that is hard to find anywhere else and this is what make us unique,” comments Kevin Galbraith, Sales Director Worldwide.

 

“All of our collections are exclusive to travel retail and you will not find anything similar to us in quality or price on the high street. We have seen great results with our collections inflight and we have recently developed special hanging packs to try and expand into ground shops.”