Martell Premier Voyage, a new limited edition Cognac celebrating Martell’s landmark 300th anniversary next year, is to be released to travel retail from November.

 

The exceptional blend is presented in an elegant teardrop-shaped Sèvres crystal decanter, encased within a striking metal cage artwork designed exclusively by French artist Bernar Venet. It will be released to global travel retail during the upcoming Master of Wines & Spirits event, organized by DFS in Singapore.

 

Following this launch event, 30 of a total 300 skus of Martell Premier Voyage will become available from major travel retailers around the world throughout 2015, in locations including Hong Kong, Sydney, Los Angeles, Toronto, New York, Amsterdam and Paris.

 

Francois Plantecoste, Community Director for Global Travel Retail – Martell, shared his insight on the launch into the TR channel: “Travel retail is a channel with ever increasing influence for Martell Cognac. It’s an ideal showcase to convey Martell’s brand image and meaningful content.

 

“Customers will be able to experience and learn about Martell’s art of craftsmanship, art of tasting and art of gastronomy in an attractive and memorable way, hence creating a high impact and strong appeal to our cognacs. As a result, we are extremely pleased to provide this stunning piece of art to airport retailers in some of the world’s most influential sites as we celebrate our 300th anniversary.”

 

Each bottle of Martel Premier Voyage will be individually signed, numbered and produced to order. A registration list is now open and accepting enquiries. Further information at premiervoyage.martell.com.