Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Bahrain Duty Free conducts biggest ever car draw
By Charlotte Turner |
Bahrain Duty Free’s biggest ever car draw – which saw the retailer give away 10 luxury cars to 10 winners across six nationalities – was streamed live, online for the first time in September.
The draw took place on 11th September in the departures hall at Bahrain International Airport where the operator drew winning tickets for three BMW; three Lexus and four Infiniti vehicles.
Bahrain Duty Free General Manager Fadi Allam said that he was “excited at the prospect of making not 1 but 10 customers extremely happy.”
He described the draw as a particularly special one as it was the first time the ceremony was streamed live online. He added: “We wanted our customers to share the excitement with us, and not only that but to ensure that customers of Bahrain Duty Free continue to receive a world beating level of service.”
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