Special edition rosé by Bottega supports breast health charity

By Caroline Sargent |

Italian drinks business Bottega has joined forces with Dubai Duty Free – recently declared by Generation Research as the world’s number one travel retail operator – to raise funds for the Breast Health International charity through a portion of sales of a special edition Il Vino dei Poeti Rosé wine.

 

With a 70% female workforce, Bottega places significant emphasis on supporting women’s causes, this year producing another special edition of its Il Vino dei Poeti Rosé, featuring the globally recognized pink ribbon symbol and a leaflet informing consumers about the breast cancer initiative.

 

For each bottle sold in Dubai Duty Free shops from October to December 2014, one euro will be donated to Breast Health International. The enterprise expects to raise €5000 to help finance BHI’s special programs.

Asia & Pacific

Asia Pacific Travel Retail Awards: The Winners

TRBusiness and m1nd-set can today (13 March) reveal the winners of the 2024 Travel Retail...

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

International

JCDecaux research offers major passenger insights

New research insights from Ipsos UK compiled for JCDecaux provide a revised outlook of air...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend