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Dufry launches new portal

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Written by Doug Newhouse
Friday, 10 September 2010 01:00
The Dufry Group has launched a new contemporary design web portal integrating all aspects of the group, which the company says is designed to offer valuable information and services to all interested persons.

This new portal offers several features, including a pre-order service for Brazilian customers which will be expanded internationally in the near future. Another planned feature of the portal is the introduction of an international web store.

The company said: 'The web portal has a strong commercial appeal. Initially available in English, Portuguese and German, it is reflects the worldwide presence and activities of Dufry Group. Other languages will follow to facilitate the access to information by different nationalities.

MEETING BROADER NEEDS
'The website does not only portray the company's global activities and corporate strategy in a clear and distinctive way, but it meets the needs of all types of stakeholders. In-depth Investor and Media information, a special section for customers provides not only customer service, but also information about travelling.

'The 'Dufry Shopping' section displays to our visitors promotions, leaflets, special offers and brands by country. The section 'Dufry Magazine' gives insight in the world of fashion and luxury.

'The corporate design colour red, standing for Dufry's dynamism, strength and visibility, has been coupled with grey colour and selected pictures to reflect the elegance and prestige of the numerous brand names that are found in all Dufry stores across the world.'

The company says that the new web portal is also designed to make the Dufry Group as transparent as possible. It can be found at: www.dufry.com'

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