Passengers travelling through nine airports across the Pacific region are being offered the chance to learn more about The Chivas Brothers’ Blend in dedicated bars up to the end of January.

Pernod Ricard Travel Retail Pacific’s holiday season promotion amplifies the initial success of The Chivas Brothers’ Blend, the brand’s only travel retail exclusive.

The two largest promotions are taking place in Sydney airport where a branded bar has been created, inviting passengers to try the TR exclusive in a selection of cocktails, alongside other favourites from the Chivas Regal range.

Large screen visual displays highlight the century-old tradition of blending, collaboration and friendship that was started by James and John Chivas.

Katie Gee, Senior Brand Manager, Pernod Ricard Pacific Travel Retail, comments:

“We’re very excited to be presenting this promotion for The Chivas Brothers’ Blend, the only travel retail exclusive from the Chivas Regal range, over this holiday period.

“We’re focusing on the expression’s heritage and versatility while immersing travellers in the legacy of the brand, which we’re confident will appeal to international travellers.”

The Chivas Brothers’ Blend campaign will also be supported by promotional specials available across the rest of the Chivas Regal portfolio, including the Pacific exclusive Chivas Aged Triple Pack – launched earlier this year – containing a 1L bottle of The Chivas Brothers’ Blend, a 700ml of Chivas Regal 12 Year Old and 500ml bottle of Chivas Regal 18 Year Old.