Counter Intelligence Retail (CIR) is launching the first of ’12 easy-access’ nationality studies today for industry executives to use throughout 2015.

The very first of these studies – available at the end of January 2015 – will focus on research related to Chinese travellers from Tier 2 and Tier 3 cities and demonstrate key findings and insights into the needs and perceptions of airport shopping for this important travelling group.

 

[Key insights from this report will also be available in the official magazine of the TFWA China’s Century conference, which is being produced for the important Shanghai event by TRBusiness next March].

 

CiR is utilising its on-line ShopperREACH panel, consisting of international travellers from more than 200 countries and the commercial development agency states that from January 2015 it will be researching and reporting on one key nationality every month during the 12-month period.

 

Commenting on the new development, CiR Research Director Alison Hughes said: “We’re bringing to market vital research on key nationalities in an accessible and cost effective manner, providing brand and retail executives access to in-depth information with ease.

 

MAJOR BEHAVIOURAL AND MOTIVATIONAL INSIGHTS

“The report will cover seven core categories, including Fashion & Accessories and Watches & Jewellery, and will provide insight into the shopper profile, purchase behaviour and motivations for product selection, as well as changing attitudes towards travel”.

 

She added that utilising CiR’s online panel, the research company will concentrate its focus on a mix of key nationalities such as Russians, Brazilians and Japanese, plus emerging nations such as Colombia and Indonesia.

 

Nationalities with potentially high-value spending will also be included and several of these were revealed in CiR’s recent Global 2014 Traveller Study, including Koreans, Indonesians, Thai and Malaysian travellers.

 

These new reports will be made available on the CiR website and also directly to regular clients and CiR Managing Director Garry Stasiulevicuis said that the company is ‘standing by its commitment’ to provide the industry with regular, low cost and easy access reports.

 

He says this needs to be an affordable gateway to research, insight and intelligence for budgets of all sizes. This follows CiR’s recent completion of a major in-airport study with more than 40,000 shoppers

 

For more information on the agency’s reports for 2015, contact Alison Hughes at [email protected] or [email protected]