Whyte & Mackay’s high-end whisky, The Dalmore, has unveiled a luxury boutique in Singapore Changi Airport’s Terminal 2 with DFS, as part of the retailer’s large new wine and spirits offer.

The boutique is designed to immerse consumers in the brand’s heritage, which dates back to 1839, and showcase why The Dalmore is considered a definitive luxury malt.

Richard Trimby, Whyte & Mackay Travel Retail Director, says: “The single malt category is building strong momentum in Asia and The Dalmore is fast becoming one of the most desirable spirits brands in the region, reporting a strong growth of +35% last year.”

Trimby: ‘The Dalmore is fast becoming one of the most desirable spirits brands in the region, reporting a strong growth of +35% last year.’

WHAT’S ON DISPLAY

Within the boutique, The Dalmore will feature some exceptional releases, including The Dalmore King Alexander III which is the only whisky in the world to be finessed in six different casks.

Also on display is The Dalmore Pioneer edition, which was specially created to celebrate Singapore’s 50 years of independence, and The Dalmore 45-years-old which is exclusive to DFS.

Also available is The Dalmore Constellation Collection, a collection of 21 single cask whiskies, said to be the most valuable and extensive collection of rare single-cask vintage single malt in the world.

The new boutique is the latest in a line of travel retail activations for the brand, the most recent being the release of the travel exclusive, The Dalmore Fortuna Meritas Collection.