Leading Swiss premium cigar brand Oettinger Davidoff AG has, together with Hong Kong-based Sparkle Roll Group Limited, announced a framework agreement in relation to the formation of a Joint Venture agreement for Davidoff cigars and cigar accessories in China.

 

 

Sparkle Roll Group Limited is principally engaged in the distribution and dealership across China of top-tier luxury goods such as prestige automobile marques, premium timepieces, fine wines and jewellery.

 

The news comes just a matter of weeks after the announcement of a 25% acquisition by Oettinger Davidoff AG of luxury goods importer and distributor Bluebell Cigars (Asia) Ltd.

 

Currently one of the largest distributors and brand curators in Asia, Bluebell represents over 50 luxury lifestyle brands in eight countries, operating 500 retail stores, and employs more than 2,300 staff.

 

 

Hans-Kristian Hoejsgaard, CEO and Board member of Oettinger Davidoff AG, comments, “The signing of this framework agreement heralds a new era in our relationship with Sparkle Roll.

 

“Just a few weeks after announcing our equity stake in Bluebell Cigars (Asia) Ltd, we further strengthen our commitment to Asia and China in particular. China represents the single largest business opportunity for Davidoff in our time and I am convinced that in partnering with Sparkle Roll we will be able to exploit that opportunity to its fullest.”

 

Ivan Tong, Chairman of Sparkle Roll Group Limited added, “We are excited about the prospect of teaming up with Davidoff, one of the world’s leading luxury brands.

“With Sparkle Roll’s track record in China’s luxury sector, I am convinced that we can accelerate the brand development of Davidoff in the world’s premier luxury market.”