Following a competitive tender, Singapore-based publishing house SPH Magazines’ has won the contract to publish inflight shopping magazines for DFASS Group, and has recently relaunched KrisShop (Singapore Airlines) and SkyShop (SilkAir).

 

“Sporting a new design, both glossy catalogues provide customers with a comprehensive and convenient onboard shopping experience,” says SPH Custom Publishing.

 

SPH is also launching a tablet edition of KrisShop, available for download on iTunes and GooglePlay from early September.

 

The KrisShop mail order catalogue will also be produced on a quarterly basis, to be sent to Singapore Airlines passengers to update them on the latest promotions and products.

 

“SPH Magazines is also responsible for producing SalesTalk, a handy booklet circulated to Singapore Airlines cabin crew to apprise them of the latest inflight products,” adds the publishing house.

 

Mr Dennis Pua, Managing Director, SPH Magazines, said: “We are very pleased to be working alongside DFASS as their publisher of choice once again. As we already publish SilverKris for Singapore Airlines, having KrisShop and SkyShop on our portfolio enhances the commercial synergies of a holistic product line that advertisers can have access to.”

 

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.