DFS opens HK stand alone beauty store

By Doug Newhouse |

DFS Group opened its second stand alone 18,000sq ft T Galleria Beauty by DFS store in Hysan Place, Causeway Bay at the end of June, following the earlier opening of its initial store at the Galaxy Macau Asian resort destination in May.

 

The store is the first of its kind in Hong Kong concentrating solely on luxury cosmetics, skincare and fragrances, allowing customers interested mainly in personal beauty experiences to experience them in one prestigious location.

 

Benjamin Vuchot, Region President, North Asia for DFS Group said: “With T Galleria Beauty by DFS, we’re breaking the beauty shopping mould to bring our customers a whole new level of choice, affordability and excitement.

 

 

“Every element of the concept from the product selection to the store design was inspired by our customers and we’re confident that this innovative, personalized approach to the beauty shopping experience will make T Galleria Beauty the beauty connoisseur’s destination of choice in the heart of Causeway Bay.”

 

DFS says the range of products includes more than 100 brands including Dior, Estée Lauder, Hermès, 3CE, Make Up Forever and Nars. It adds that DFS also takes ‘a holistic view of beauty’ through new or expanded product categories such as men’s, wellness, hair, body and nail, as well as a trend area featuring popular Korean brands.

 

 

The retailer adds that T Galleria Beauty by DFS will also exclusively introduce popular trend cosmetic brands Nudestix, IOPE and Cargo Cosmetics in Hong Kong.

 

Kitty Choy, Director, Retail, Hysan Development Company Limited said: “We’re thrilled that DFS Group has chosen Hysan Place as the location for its first T Galleria Beauty by DFS store in Hong Kong.

 

 

“With its holistic and innovative approach to the beauty shopping experience, T Galleria Beauty by DFS will be a beauty anchor within Lee Gardens, providing customers with a personalized approach unrivalled in Causeway Bay.”

 

DFS is also claiming a ‘first of its kind’ with its new 1,000sq ft Beauty Station which gives customers the opportunity to sample, mix and match products from a wide range in one location. Customers will also have access to the exclusive Beauty Concierge, a complimentary personalized beauty service that focuses on an individual customer’s preferences and personal needs.

 

 

They will also be able to join DFS LOYAL T, which the retailer describes as the world’s most extensive global luxury rewards programme [covering more than 700 brands in 26 airports and T Galleria by DFS stores in 10 countries.

 

 

Customers of T Galleria Beauty by DFS, Hong Kong, Causeway Bay, like all DFS customers around the world, are provided with a 100% Global Guarantee, ensuring that all merchandise is completely authentic and that after-sales service centres will refund, repair and accept the return of merchandise worldwide.

 

 

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