DFS supports campaign for kids
By Doug Newhouse |
DFS Group has launched a great charity initiative to help grant wishes to children who are battling life-threatening illnesses.
The world’s leading DF&TR operator has partnered with the world’s largest wish-granting organization, ‘Make-A-Wish’, with generous help from 12 celebrity ambassadors from Asia who will invite the public to unite and share their joy in support of those most in need during the holiday season until December 25.
Donation boxes have been placed in 13 DFS stores around the world until December 26 to encourage public participation and those who wish to participate in this campaign can also follow @DFSOfficial on Instagram and Facebook and #JoyToYourWorld.
Commenting on this very worthy initiative, DFS Group Chairman and CE Philippe Schaus said: “We are honoured and excited to partner with Make-A-Wish this year in support of children in need. DFS is committed to giving back to the communities where we live and work, and we believe it is especially important during the holiday season to bring joy to those in need.”
BIG NAMES RALLY TO HELP CHILDREN
As mentioned, the mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions and since it began in 1980, Make-A-Wish has amazingly granted the wishes of more than 334,000 children in nearly 50 countries.
The twelve celebrity ambassadors partnering with DFS are Aaron Kwok, actor and singer (Hong Kong/China); Beni, singer (Japan); Bonnie Chen, model (China); Carina Lau, actress (Hong Kong/China); Chi-Lam Cheung, actor and singer (Hong Kong/China); Denise Keller, TV host (Singapore); Donnie Yen, actor (Hong Kong/China); Michele Reis, actress (Hong Kong/China); Rosamund Kwan, actress (Hong Kong/China); Tsubasa Masuwaka, model (Japan); Yusuke Iseya, actor and director (Japan); and Zi-Lin Zhang, Miss World 2007 (China).
MAKING A DIFFERENCE IN-STORE
The aforementioned donation boxes are located in the following DFS locations around the world until December 26 to encourage public participation: T Galleria by DFS, in Hong Kong’s Causeway Bay, Canton Road and Tsim Sha Tsui East; DFS, Hong Kong International Airport; T Galleria by DFS at the Macau City of Dreams and the Macau Shoppes at Four Seasons; T Galleria by DFS, Singapore; and T Galleria by DFS Okinawa.
Donation boxes are also present at DFS Gallerias in Bali and Denpasar; Cairns; Sydney; Auckland and also at Auckland Airport.
-
Asia & Pacific,
Asia Pacific Travel Retail Awards: The Winners
-
Asia & Pacific,
JCDecaux research offers major passenger insights
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.