Ferrero Rocher says it will introduce Hong Kong and Singapore editions of its Destination Collection T48, to visitors at the TFWA Asia Pacific travel retail trade show in May.

 

The recent boxes join Ferrero Rocher’s long list of T48 Destination collections, which will be showcased by Ferrero Travel Market at the exhibition.

 

The travel-exclusive souvenir packs, which are decorated with designs of the most famous landmarks in each location, contain 48 of the brand’s ‘iconic’ chocolate pralines.

 

Besides Hong Kong and Singapore the collection includes designs for some of the most popular tourist locations in the world including China, France, Germany, Italy, UK, Dubai and the USA with a World Traveller Edition to appeal to tourists all over the world.

 

The response to the launch of the first designs in France and the USA confirmed the findings of a pre-launch survey in which consumers gave the souvenir boxes very high scores for gift-ability, modernity and appeal.

Ferrero Travel Market will exhibit its portfolio, including the new Ferrero Rocher T48 Destination collection, at TFWA Asia Pacific Exhibition (N1 Basement 2) from 10 to 12 May.