KLIA/Mitsui Outlet Park launches Xmas sale

By Doug Newhouse |

Musical Light ShowThe Mitsui Outlet Park KLIA joint venture retail operation in Malaysia has launched its first Christmas sale since opening its factory outlet shopping mall earlier this year.

 

The joint venture between Japan’s Mitsui Fudosan (70%) and Malaysia Airports Holdings Berhad (30%) says the event will run until 3 January 2016 and is offering ‘savings up to 90%’, as well as free gifts from participating outlets.

 

In essence, the joint venture retail offer includes upper-middle to high-end ‘off season brands and products’ at discounted prices, plus a Japanese Specialty Store (Japan Avenue) and food options, including Malay, oriental and western cuisine.

 

Mitsui Outlet Sepang KLIA

The interior of the store – all decked out for the Christmas sale.

 

The joint venture retail mall initiative is located 60km from Kuala Lumpur, but only six kilometres from Kuala Lumpur International Airport and klia2, where regular free shuttle buses transfer passengers to and from the Outlet Park.

 

The mall also incorporates a Flight Check-In Centre dedicated service for travellers, incorporating check-in facilities, flight displays and a free baggage storage facility. Additionally, the mall provides regular shuttle bus services to and from KLIA & klia2.

 

Mitsui Outlet Park KLIA Sepang

The outlet mall store has created a special atmosphere with a large illuminated tree and a special Musical Light Show.

 

“As the festive sale is held in tandem with the Malaysia Year End Sales 2015, the Mitsui Outlet Park KLIA Sepang is offering even greater discounts,” said Takehito Fukui, Managing Director of MFMA Development.

 

Management adds that to celebrate its first Christmas since opening, the store has created a special atmosphere with a large illuminated tree and a special Musical Light Show, which operates in time with the background Christmas music.

 

Kids have fun on the Octupus ride

What kid can resist the Octopus ride?

 

In addition, the JV management says it has organised a series of events: “Additionally, a number of exciting funfair games await children and the young at heart where they can vie and stand a chance to win soft cuddly toys and other prizes.

 

“Patrons can capture special, memorable moments at Sunshine Square and at the numerous Christmas-themed photo booths located at Tropical Plaza. Shoppers will also be treated to Christmas carols by a live band on 13th December 2015 at 2.00pm and 5.30pm.”

 

Mum and Dad get all their ducks in a row.

Hooked on shopping – Mum and Dad get all their ducks in a row.

 

The Mitsui Outlet Park KLIA Sepang is currently home to various international and local brand names, including Hugo Boss; Bally, Polo Ralph Lauren; Outlet by Club 21; Aigner; Sacoor Brothers; Tommy Hilfiger; BCBGMAXAZRIA; DVF; Hackett London; Bonia; Adidas; Guess; Hush Puppies; Karen Millen; Topshop; Superdry; and more.

 

Versace, Swarovski, Pepe Jeans and Cole Haan are the latest additions to join the retail portfolio this month.

 

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend