Lagardère Travel Retail has issued its multi-brand fashion and accessories store, The Fashion Gallery, with a substantial upgrade in Singapore at Changi Airport’s T2, incorporating large screens for improved communication with passing travellers.

 

Lagardère Travel Retail Asia Pacific COO Emmanuel de Place confirmed that the travel retailer would be introducing ‘an exciting new version’ of its successful Fashion Gallery retail concept, in July this year.

 

Located centrally in the Departures/Transit Hall of T2, the 500sq m boutique carries more than 30 luxury fashion brands including; ready to wear, fashion accessories, shoes, bags, jewellery and sunglasses.

 

LTR says The Fashion Gallery has been ‘refreshed’ and now boasts a 30-metre digital façade, which allows the store front to change and move with the flow of passengers; the largest of its type in any airport

 

Additionally, the store incorporates six LG ultra-stretch screens which enter the TR channel for the first time.

 

‘VERY STYLISH AND PLAYFUL LOOK’

Within the store on there are two further large format LED screens used to present the ‘latest trends’ and brand launches. The ceiling’s black canopy is complemented with white lacquered beams, which accentuate the main pathway through the stores, says LTR.

 

The Fashion Gallery also features focus product lighting and music, which accomplishes a ‘very stylish and playful look’.

 

 

The Fashion Gallery carries a broad assortment of luxury fashion brands including: Salvatore Ferragamo, Bally, Versace, Bulgari, See by Chloe, Furla, Kenzo. It also boasts many renowned exclusive brands such as Alexander McQueen, Balenciaga, Casadei, Chiara Ferragni, Sergio Rossi, Lulu Guinness, Thomas Sabo, Moschino and FOB Paris.

 

 

In addition, LTR has incorporated a dedicated ‘event area’ inside the store – coordinated by a fashion event team from Mercury Creative and Events – which is said to be ‘a first’ in TR.

 

SPORTS LUXURY

The first installment carries a ‘Sports Luxury’ theme, inspired by major sporting events this season and displays exclusive brands such as Hackett London, Porsche design, Tod’s for Ferrari, J.O.T.T, Kenzo Men’s Shoes.

 

The store has been designed in collaboration with LTR’s luxury brand partners and Martine Lepherpeur Consulting.

 

LTR says The Fashion Gallery will be collaborating with ‘fashion influencers’ around Asia to push stylish looks available in the store and shoppers can follow social media platforms for fashion advices and tips.

 

Emmanuel de Place, COO of Lagardère Travel Retail, Asia Pacific, said: “Our award winning The Fashion Gallery is an exciting innovative breakthrough for Lagardère Travel Retail not only in this region but globally.

 

‘PUSHING THE BOUNDARIES’

“This new version of the concept fully demonstrates our wealth of expertise and knowledge in high-end and luxury retailing and our ability to create exceptional fashion experiences constantly pushing the boundaries.

 

“We are delighted to be celebrating its opening with our partners at Changi Airport, and to be complementing Changi’s formidable reputation for its exciting retail offer.

 

“The success of the project certainly lies in the genuine and efficient collaboration between Changi Airport, our teams in Asia and our global Duty Free teams in Paris, in sharing ideas about the future of retailing Luxury in airport and working at the execution of the store.

 

“We are committed to constantly understand, engage and satisfy shoppers by creating the ultimate unique shopping experience and exciting innovative retail concepts that deliver exceptional results for ourselves and our business partners.

EXCLUSIVES AND FIRSTS

“Blending our global and local expertise, we believe we have created a unique innovative and exciting fashion experience for the discerning Changi shopper.”

 

 

Ms Teo Chew Hoon, Senior Vice President, Airside Concessions of Changi Airport Group added: “The rejuvenated Fashion Gallery boasts a stylish new look and offers our shoppers an extensive range of fashion brands, with some new to Changi, and exclusive products to choose from. We are confident that these will enhance Changi’s brand proposition and add freshness to our passengers’ shopping experience.”