Luxury lifestyle brand Paul & Shark has opened boutiques at Haikou Meilan Airport, Hainan Province in China, and at Hong Kong International Airport this month.

At Haikou Meilan the Italian brand launched with HNA Group in the domestic departures lounge and at HKIA with Lagardère Travel Retail.

Paul & Shark Worldwide Travel Retail Director, Catherine Bonelli, says: “Our location at Haikou Meilan Airport gives excellent brand visibility. As the gateway to Hainan – one of the most popular resorts and a mecca for duty free shopping – this is an exceptionally powerful location.”

Haikou Meilan represents the fourth opening for Paul & Shark in Greater China this year, where the brand now has eight airport locations in international and domestic terminals, and downtown duty free.

DESTINATION-RELEVANT

Celebrating the HKIA opening, Paul & Shark is offering customers limited edition Paul & Shark Hong Kong destination-relevant polo shirts.

“The polo shirt uses our ‘3 in1 kompact’ technology for an extra soft and light feel,” explains Bonelli. “It has been given a destination feel with emblems of Hong Kong combined with the P&S shark logo in white and pale blue against a red panel both under the collar and at the sleeve edge. This is a wonderful collector’s item for any visitor to Hong Kong.”

Bonelli adds: “We see travel retail – and airports in particular – as an international stage for our brand; an opportunity to both touch our existing customers and reach new ones – where the overall profile of the passenger is in line with our target.”

She adds: “Asia continues to show strong growth for us and after another extremely busy week in Singapore this looks set to continue for the foreseeable future. We’re very confident of being able to announce a number of exciting new projects in the next few months.”