In another Australian airport first, Sydney Airport has announced that luxury Italian fashion brand Gucci will join the airport’s newly transformed T1 International ‘fashion precinct’ in the first quarter of 2017.

 

The Florence-born brand (1921) joins 13 new brands at Sydney Airport, including Tiffany & Co., Kate Spade New York, Burberry, Max Mara, Michael Kors, TUMI, Emporio Armani and Hugo Boss.

 

The new store will offer Gucci’s handbag range, leather goods and travel accessories, women’s and men’s fashion, timepieces and fine jewellery to Sydney’s 41m passengers (per year) from/to almost 100 international, domestic and regional destinations.

 

The 147sq m shop will ‘pay homage to the brand’s elegant store character’, featuring rosewood, marble and polished metals to create a ‘luxurious and contemporary backdrop’ for the collections.

 

DOUBLE-HEIGHT FACADE

The shop will also boast a double-height 8m façade; something which Sydney Airport has made possible for other fashion brands and a strategy which it believes really elevates the standard of retail and differentiates it from other major international airports.

 

 

The airport operator believes that T1 will soon be ‘one of Sydney’s leading fashion destinations, offering an international retail mix designed to deliver more choice and value to customers’.

 

“Gucci is one of the world’s most respected luxury brands and we are thrilled to announce it will call Sydney Airport home next year,” says Sydney Airport General Manager Retail Glyn Williams said.

 

“Sydney Airport will soon boast the largest concentration of luxury retailers of any airport in Australia and we are very excited to offer our international passengers a truly exceptional shopping experience.”

 

The arrival of Gucci – to be located after customs – forms part of Sydney Airport’s wider improvements programme to create a world-class airport experience.