Tuniu and DFS target Chinese travel

By Doug Newhouse |


China’s Tuniu Corp online leisure travel company and DFS Group announced yesterday that both companies will cooperate to promote travel and shopping.

 

For its part, Tuniu is a leading online leisure travel company in China offering packaged tours, including both group organized and self-guided tours, plus other travel-related services for leisure travellers through its website tuniu.com and mobile platform.

 

Under this new agreement, consumers purchasing self-guided tour, selected organized-tour and certain other travel-related products from Tuniu will receive coupons after shopping at DFS stores at 10 popular destinations in seven countries, including the United States, Japan, Australia and Hong Kong. These will be redeemable for future purchases of travel products on Tuniu.com.

 

“We’re pleased to partner with DFS to enhance the global shopping experience for Chinese leisure travellers,” said Donald Yu, CEO of Tuniu. “There is a clear growth trend in the rate of Chinese consumer spending during overseas travel and we have no doubt that many of our customers will enjoy the benefits of this initiative.

 

“We are also confident that it will lead to greater user retention on our platform. As we expand our portfolio of travel products, we will continue to look for innovative ways to improve the travel experience for Tuniu customers.”

 

In total, Tuniu has more than 450,000 stock keeping units (SKUs) of packaged tours, covering over 120 countries worldwide, plus literally all of the popular tourist attractions in China.

Asia & Pacific

Asia Pacific Travel Retail Awards: The Winners

TRBusiness and m1nd-set can today (13 March) reveal the winners of the 2024 Travel Retail...

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

International

JCDecaux research offers major passenger insights

New research insights from Ipsos UK compiled for JCDecaux provide a revised outlook of air...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend