Riding on the success of their 2013 ferry wheel campaign and 2012 snow globe, this Christmas Chloé has returned with a show-stopping hot air balloon animation to promote its Signature and Love Story fragrances, which they say has got retailers in a buoyant mood.

 

Initially showcased at TFWA in Cannes, the gold and cream coloured Chloé balloon is supported by a mirror polished solid brass framework and is fully functional, turning a full 360 degrees and rising up and down in little under a minute, thus creating a highly visible and attractive animation, to the delight of both retailers and consumers.

 

First to seize the opportunity was Paris Charles de Gaulle, Terminals S4 and AC, where the balloon is on show for four weeks from 6 November. In support of the balloon, Chloé also introduced an engraving activity which it already describes as ‘very successful’, with customers reportedly delighted at the minimal 30 second engraving time.

 

In a statement the brand says, “During the first four days 73 bottles were engraved. The sales are on an excellent trend – we have reached 25% versus target in week one.”

 

The UK designed and engineered balloon has also reached home shores, having been introduced in Heathrow T5, T3 and T2 from 13 November where it is set to stay for at least two months, possibly even until Valentine’s Day 2015. Again, Chloé is exceeding sales expectations here with Heathrow T2 +36.8% and Heathrow T3 +20% above expected target (the main shop reported -37% due to flights lost to LHR T2).

 

Manchester T2 is also featuring the animation for two months from 19 November.

 

“This animation proves once again that Coty is the absolute leader in developing impactful, creative concepts which are becoming more and more widely accepted and even demanded in the travel retail channel, where eye catching ‘contentainment’ is becoming more and more a must in order to run a successful promotion,” says the brand.