For a two-week period Yves Saint Laurent Beauté ran the first Google Glass make-up session “to take away” at Paris Charles de Gaulle which – together with the launch of Black Opium – broke the brand’s sell-out record.

 

The event – a new digital retail experience for passengers – took place from 23 October to 4 November at Aélia’s S3 shop in Terminal 2.

 

YSL Beauté – part of France’s L’Oréal Group – equipped its make-up artists with Google Glass allowing them to record entire sessions with shoppers via Google Glass – from the preliminary advice to an exhaustive step-by-step tutorial. They then sent the customers the videos the same day via email.

 

Also included were the “before and after” photos and the detailed list of products used in the look.

 

TECHNOLOGY MEETS SERVICE

Google Glass ensured the make-up sessions were captured directly from the subjective eye of the make-up artist which YSL claims “greatly simplifies the deciphering of each step of the tutorial”, empowering the consumer to reproduce the same make-up look at home.

 

Yves Saint Laurent Beauté believes that by using Google Glass the retail experience had become “a personalised education moment”.