Champagne Bollinger has created a special edition product for World Duty Free which is available exclusively at the retailer’s stores in 21 UK airports in the run up to Christmas.

 

The Pentagon Special Cuvée Gift Box houses what Bollinger describes as “an icon among non-vintage Champagnes, the result of delicate blending between a current year’s harvest and reserve wines, including some aged in magnums for more than 15 years”.

 

The five-sided box, in a rich red colour, is an original design, inspired by the five pillars which form the Bollinger style. The opening mechanism emphasises the prestigious golden letters of the name Bollinger set in relief. The box is made entirely of recyclable cardboard and has been designed without magnets to open and close securely.

 

Bollinger – a globally-recognised Champagne house – say that the travel retail channel is growing in significance and that this tie-up with WDFG is designed to cater to the rising demand.