French anti-ageing brand Laboratoires Filorga – which sits in the medi-cosmetics segment – opened its first doors in the duty free and travel retail channel last week.

The brand opened eight locations in five terminals at both Paris Charles de Gaulle and Orly airports with Lagardère Travel Retail. TRBusiness understands that the brand is likely to follow through with further hub locations, possibly in the Middle East next.

Bostroem: ‘The brand grew by +47% on the French market last year, and export by +65%.’

Filorga is making a play in the DF&TR channel having grown to a €100m/$112m business in a decade. At the end of 2015 in perfume chain, Marionnaud, the house was number two in volume ahead of brands like Clinique, Estée Lauder and Lancôme according to Filorga’s Travel Retail Director, Jean-Michel Bostroem.

“The brand grew by +47% on the French market last year, and export by +65%,” he adds. “There was spectacular growth in Italy last year of +168% and it is now our second market.” The made-in-France brand is now widening its international footprint further.

The Time-Filler bestseller line promises results in three days which explains the brand’s popularity – along with the moderate pricing which averages €50. In China, which was opened up online, the smoothing Meso-Mask is the bestseller. The market now has 200 doors.