The creation of ‘the world’s very first Heinemann Duty Free outlet for children in the Plaza of Check-in 2 at Vienna Airport is ’a genuine feel-good shop’ according to the leading retailer.

 

The new concept is located adjacent to the walk-through duty free store operated by Heinemann and is said to be ‘attracting children and adults alike’.

 

The product mix embraces both toys and confectionery from major brandowners such as Playmobil, Haribo and others, alongside other distractions which include a brick pit full of Lego bricks, where kids can play and build things.

 

 

DECENT-SIZED 130SQ M SHOP

In a statement, the company which operates ten shops at Vienna said: “Over an area of around 130sq m, passengers are met by a bright and inviting ambience, sporting oversize jigsaw pieces in a natural wood look on the ceiling and walls.

 

“A stylised tree in the centre evokes memories of playing out of doors and also offers a fun photo image. Children, parents on holiday and all those looking for something to take home for the kids – or who have themselves retained some of the magic of childhood – will find a wide selection of high-quality toy brands such as Steiff, Playmobil, Disney, Lego or Brio and sweets from Kinder chocolate, through Chupa Chups to Haribo.”

 

 

DISPROPORTIONATE SALES GROWTH

Commenting on the new innovation, Kai Langnickel, Managing Director of Gebr. Heinemann Wien GmbH said: “The ‘Toys’ category has grown disproportionately in the Heinemann Duty Free Shops in the last year and still shows great potential. We have picked up on this positive trend and taken the opportunity to open a separate Kids Shop for the first time here in Vienna.

 

“We are delighted that Vienna Airport has welcomed our idea and provided us with a perfect space right next to our Heinemann Duty Free Shop. The initial passenger response shows that they are impressed by the emotional presentation and the brands on offer.”

 

 

MAKING TRAVEL PLEASANT FOR KIDS…

Adding his comments, Julian Jäger, COO of Flughafen Wien AG said: “We want to make the travel experience a pleasant one for even the smallest passengers at Vienna Airport and this is why we are providing various services for families with children, such as children’s play areas and family security checks.

 

“The new Heinemann Duty Free Kids Shop is the perfect addition to this offer. Our partnership with Gebr. Heinemann has been a long and successful one, and we are delighted to be the first in the world to host this innovation.”