Luxottica Global Channels and Gebr. Heinemann have intensified their activities with improved personalised spaces for the Ray-Ban brands across the retailer’s European operation, while reporting ‘high double-digit year-to-date growth’ as a result.

Star performers within the Heinemann portfolio are reported to be Prada, Dolce&Gabbana, Emporio Armani and Persol, with ‘significant progress’ reported in the retailer’s total sunglasses category as a whole.

The companies also  point out that ‘another key indicator of a flourishing sunglasses category’ is the healthy year-on-year increase in the average unit price of sunglasses sold by Gebr. Heinemann – pointing to a trend of shoppers ‘trading-up’ in sunglasses in travel retail.

 

 

Personalised wall-bays also showcase the Ray-Ban range and segment it into sub categories such as ‘Icons, Tech, Lifestyle and Kids’, besides highlighting new collections.

Commenting on the development, Jan Richter, Purchasing Director Fashion/Accessories, Gebr. Heinemann said: “We identified sunglasses as a key growth-driving category a number of years ago, and the performance we witness today is the result of strategic investment and brand partnerships where we share a common vision for the category.

TAKING PARTNERSHIP ‘TO A NEW LEVEL…’

“Following our successful collaborations in locations such as Oslo and Copenhagen, this latest European-wide activity with Ray-Ban takes partnership to a new level.

 

“As the category-leader, Ray-Ban has instant magnetism to attract shoppers in store, producing a positive impact on the Luxottica portfolio, the entire sunglasses category and total store sales”.

Both companies say that the most recent Heinemann locations to feature dedicated Ray-Ban spaces include Budapest and Munich where Gebr. Heinemann supplies eurotrade.

[Luxottica Global Channels is a division of the Luxottica Group-Ed].